Chloé Jjárrí
CFO | Lead Interior Stylist | Creative Director
Inquisitive, introspective, and deeply inspired by the beauty in people, Chloé Jjarri is a multi-disciplinary creative and advocate for self-discovery. As the founder and CEO of SOUL, an evolving and communal art space, Chloé is committed to executing bold concepts as she bravely challenges the confines of ritual and routine. With a natural eye for design, style, and creative direction, she masterfully illuminates spaces styling interiors that stimulate conversation, intentional action, and elevated existence.
Compelled to engage in the forms of expression in which she is naturally drawn, Chloé states her creative approach is driven by curiosity and an awareness of how vast the world is. Inciting her interest in the creation of authentic spaces, she celebrates diversity of design, thought, and humanity.
I am deeply inspired by the beauty of the world around me. We are all creative and talented. I love when we are able to see that in ourselves. Because when we see the beauty and creativity in ourselves, it brings out the best of us. In my work, I want to inspire people to be the best versions of themselves, and I too want to live a life that radiates love and light.
Chloé Jjárrí
Having excelled in her artistry, Chloé credits “gift consciousness” and gratitude for her success and considers the exploration, exercising, and exchange of their gifts humanity’s shared calling. Doubling as an act of positive resistance against conformity, Chloé shares the gift of creative direction with her clients and artist peers encouraging them to expand their approaches and elevate their ideas. She states,
“We all have a story and value proposition unique to who we are, the things we have persevered through, or how we see the world. I believe we are supposed to share that with one another. I want to use my creative gifts to tell deeply moving stories. When we exercise “gift consciousness” in this way, we are not only creating an energy within ourselves that is reflective of God, but we are inviting others to do the same.”